Yossi Bitton

Yossi Bitton is a professional Israeli makeup artist, educator and entrepreneur — founder of the B Cosmic professional makeup line and owner of a network of makeup schools operating in Haifa, Bnei Brak, Beitar Illit and beyond. Over more than three decades in the Israeli beauty industry, Yossi Bitton has become one of the country's most recognized names in professional makeup, with consistent presence in fashion features, editorial shoots, red-carpet events and professional education.

Career

Yossi Bitton's career began in studio work — bridal makeup and fashion photography. Over the years he built deep experience in bridal, editorial, commercial photography, stage and media events. Alongside the practical work he developed a distinctive training program for makeup artists, which has grown into one of Israel's leading professional makeup curricula. Graduates of the school work today in studios, film and fashion across the country.

The B Cosmic Brand

After two decades of field experience, Yossi Bitton developed the B Cosmic line — a professional makeup collection for working artists and the consumer market. Development was based on intensive collaboration with leading global chemists and cosmetic manufacturers, and on a simple principle: product quality directly drives result quality. The collection includes eyeshadow palettes, powders, liquid and powder foundations, blushes, lipsticks, glosses, eyeliners, mascaras, brushes and skincare — all adapted to the Israeli climate, tested in advanced laboratories and never tested on animals.

Design Philosophy

Yossi Bitton's perspective on makeup combines aesthetics, color psychology and skin health. Shades in the collection are chosen after studying color's effect on mood, and formulas integrate plant extracts, aromatherapy oils and organic ingredients that nourish the skin while delivering the desired look. Products are designed to perform in high temperatures and over long working hours, and to meet the demands of professional studio and camera work.

The Yossi Bitton Makeup School

The Yossi Bitton Makeup School operates at multiple locations and offers professional makeup courses, master classes, workshops, online courses and personal makeup sessions. Courses are open to beginners and experienced makeup artists looking to deepen advanced techniques — smokey eye, bridal, photo makeup, contour and highlight, color psychology and more. Graduates receive a professional certification recognized in the industry.

Public Presence

Yossi Bitton has appeared in Israeli media as a makeup artist and expert since the 1990s, with collaborations on Xnet, Maariv NRG, national fashion features and local media events. Online, he is active on YouTube (ybmakeup channel), Instagram (yossibittonmakeup) and Facebook (Yossi Bitton Makeup), with content demonstrating professional techniques and showcasing B Cosmic products in real-world use.

Where to Buy

B Cosmic products are available online at makeup.land and at branches across Israel — see the store locator or the where-to-buy page.